Down South Lures

Down South and Coastal Marsh believe in producing the finest quality soft plastics that are dedicated to the “skinny water enthusiast” of saltwater

Down South Lures - Super Model

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures - Burner Shad Big Papa Pearl Chartreuse

Down South Lures Burner Shad, 3.5 – Callie Kay's

Jumbo that was fooled by the new Big Smooth soft plastic by Down South Lures. The action and mid body movement on this bait is something

Down South Lures - Southern Shad – Coastal Marsh

Down South Lures Super Model Unrigged Plastic Swimbaits 6-Pack

Down South Lures DICK's Sporting Goods

Down South Lures - Bone Diamond – 3rd Coast Fishin and Tackle

Down South Lures – Line Cutterz