White Supremacy: Millennials Spearheading the White Coffee Revolution

Today’s generation of coffee drinkers like exploring different kinds of coffee varieties and flavors with different levels of creaminess, bitterness, sweetness, and richness. The funny thing is that most blends available to consumers nowadays focus more on the milky flavor rather than the authentic coffee flavor. Even I have grown accustom to coffee tasting like a mug of warm milk and only a tad hint of real coffee. 🙂 For traditional coffee folks who may be disappointed with this kind of coffee, “Luwak White Koffie” is the newest product now in the Philippines that can fulfill your satisfaction and make your taste buds happy.

The Coffee Game Changer

There’s a good number of brands of coffee competing in the market, and taste preferences have influenced the way instant coffee is made. Certain blends have come to taste less authentic than they should, but  “Luwak White Koffie” changes the coffee game by offering drinkers a more authentic take on white coffee. It is an instant blend from Indonesia with a milder taste of coffee and the right cream-to-sugar-to-coffee ratio.

Not to be confused with the civet coffee or luwak coffee, White Koffie is a trade mark of the “Luwak” brand. Rather than changing the formula for white coffee completely, it has simply tweaked it to make the drinking experience a lot more fulfilling and a lot more memorable. If you’re a fan of white coffee, Luwak White Koffie must be worth a try.

Luwak White Koffie is not sweet coffee. It is coffee that happens to be sweet,” says Jerbie Ong, President of Reddimart Multi-Resources Inc., the official distributor of Luwak White Kofie in the Philippines. While keeping the creaminess associated with white coffee, the brand more importantly keeps the rich, otherwise bitter flavor of good authentic coffee.

With the Indonesian instant coffee mix’s more authentic take on white coffee, drinkers will have a more fulfilling coffee experience. It’s the perfect coffee for millennials who want to relax with a good book in one hand and a steaming cup of joe in the other. For more information on Luwak White Koffie, please visit http://reddimart.ph/.

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Digital marketing strategist. Health and technology freak. Food and lifestyle blogger with a large appetite for food and travel.

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47 Responses

  1. Tiffany

    White Koffie. This sounds absolutely delicious. I know we have something called flat white here but I am not sure if it is similar in taste. What a great way to spend a relaxing evening..

    Reply
  2. mr_jeng

    interesting… I actually thought that they are THAAAAT kind of coffee.. but it was just the brand name.. hehehehe I got to ask though, do they have a sugar free version?

    Me trying to be healthy and all.. hahahaha 🙂 Cheers roch.

    Reply
    • Rochkirstin Santos

      Wow! Is that you? Haha. Trying to be a healthier version of yourself is a great New Year’s resolution in 2016. 😛 I’m not sure if they have a sugar-free version though we’ll learn about that later.

      Reply
    • Rochkirstin Santos

      Vietnamese coffee tastes too strong (at least that’s the impression I got from the Nescafe Viet coffee). I also tried the coffee with milk and sugar in the restaurants and boy was it so good! This white coffee tastes fine and not overwhelmingly sweet. 🙂

      Reply
  3. Natalie

    I’m not a big fan of coffee, but my husband is, and I think he’d really like this. Whenever we travel, he’s always on the lookout for new coffees to try, and he makes a point to sample as many new brands and variations as possible! 🙂

    Reply
    • Rochkirstin Santos

      Most people now don’t have the time to wait for coffee beans to brew and roast. Since we often take instant coffee at home, the thought of trying out new and different brands is always welcome. 🙂 Welcome!

      Reply
  4. Tammilee Tips

    I love trying new coffee! I have never heard of Luwak White Koffie coffee before! Coffee is one of those things I love to try when we travel to new countries for the first time. I have found some amazing roasts that way!

    Reply
    • Rochkirstin Santos

      Wow. I love that tip. Comparing different tastes of coffee in every country or city you visit sounds wonderful. You get to also keep a memory of the place based on their coffee specialty.

      Reply
  5. Fred

    I’m not a coffee drinker but my wife is. She is more into black coffee though, rather than white — but she might like this too.

    Reply
  6. Chanel | Cultural Xplorer

    This coffee sounds really yummy. I remember when I first started drinking coffee that I used to have half milk, a lot of sugar, and a little coffee because I could not stand the taste. Fast forward a couple of years to when I lived in Korea and I used to drink tons (maybe too much) of instant coffee because it was so sweet. These days I am the complete opposite and I drink my coffee black, however if I get back to the Philippines soon, I would love to try this white koffie 😀

    Reply
  7. Liz Mays

    I am not normally a coffee drinker, but perhaps white coffee is the answer. It’s the bitterness I don’t like and the fact this is naturally sweet is a game changer for me! I’m so excited to hear about it.

    Reply
  8. Bhushavali

    Sounds interesting. I’m a big time coffee lover and I have atleast 4 cups a day. But my taste is more the bitter side than milky side!!! If my cuppa coffee doesn’t get rid of my sleepiness or tiredness, it isn’t for me!

    Reply
  9. Melissa

    Wow I have never even heard of white coffee. This sounds like something my mom would love. My grandmother always drank the instant kind so that will always remind me of her but I bet she never had white coffee. I love making recipes with instant coffee, it has a much richer flavor. I think I will try this out for my next creation.

    Reply
  10. Maerose JS

    I’m a coffee lover and I love your article! I’d love to try Luwak! For the past 2 weeks, I’ve been drinking Great Taste white coffee. I so miss the many varieties of good coffee we have there in the Philippines. It’s so difficult to find them here in Scandinavia. :/

    Reply
    • Rochkirstin Santos

      Ohh I guess different coffee are being produced in different regions. Maybe you’d want to do a big shopping haul of coffee the next time you visit Manila. 🙂

      Reply
  11. Alison

    Okay I’ve been seeing this White Coffee thing everywhere, but I’m going to be honest, I really didn’t know what it was all about. And I’m a big coffee drinker….I just tend not to venture out of my comfort zone and haven’t tried the White Coffee yet!

    Reply
  12. Elizabeth O.

    It looks a lot better than most instant coffees. A white coffee sure sounds delicious! Thanks for sharing!

    Reply
    • Rochkirstin Santos

      You’re welcome! These days, we busy people don’t have the time to roast and blend coffee beans. Instant coffee may not taste as great but they’re okay.

      Reply
  13. phyliciamarie

    They got Lee Min Ho as endorser? OMG!! I’m already sold on the idea, even if I don’t drink coffee a lot. I would suggest it to my coffee loving family though, since white koffie sounds interesting.

    Reply
  14. Tiffany Yong

    When I see Luwak, I think of the cat. I’m surprised this brand actually got Lee Min Ho to endorse! Now I might just try to get my hands on one and try 🙂

    Reply
  15. Erica

    Hmmm so it’s not really the civet poop coffee? Because I know how expensive those ones are. I tried it in Bali but I was definitely not a fan. But then again, I’m not coffee’s biggest fan either. White coffee does sound novel though! I’m surprised it isn’t sweet.

    Reply
    • Rochkirstin Santos

      It’s not. 🙂 I have tried the civet poop coffee only once and thought it tastes like the regular kind. Apparently, I’m not a coffee connoisseur to know these things.

      Reply
  16. Danessa Foo

    I almost got excited at the mention of Kopi Luwak… For a moment I thought how lovely to get civet coffee in instant packs! And then thought of how that’s made possible while maintaining its freshness. Alas, it’s just white coffee. But it looks good too! Thanks for sharing ?

    Reply

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