Many individuals swear by their smartphones. These internet-capable, hand-held gadgets are perhaps the solutions to many of their day-to-day problems. Want to find out what’s going on the world today? Reading the news on the phone’s web browser can do that. How about locating a specific restaurant downtown or conference rooms in Manila? No problem. Turn on the GPS and internet (be it mobile data or Wi-Fi) and type the keywords in your respective map or other related application such as Zomato. What about keeping in touch with a high school pal? Social networking sites like Facebook and Twitter have mobile app versions as well.
Capitalizing on the Power of Smartphones for Business
The smartphone-craze has reached Philippines shoes as evidenced by the 39% increase of smartphone sales reported last year. The rise of affordable and homegrown phones has also prompted more Pinoys to join the bandwagon.
Indeed, to own a smartphone nowadays isn’t just a luxury but also considered a necessity. This specifically applies to both employees and employers.
Let’s focus on the latter.
A lot of smartphone manufacturers tailor their handsets according to the needs of businesspeople. They make phones that enable a plethora of apps to function. From then on, accessing documents, watching recorded seminars, replying emails have never been this convenient.
In a marketing perspective, smartphones can make or break a business owner. How?
Online presence went mobile ever since the inception of such nifty gadgets. It has indeed become an integral part of marketing for both SMEs and corporations. With just a tap of the finger, consumers can find what they are looking for. As long as you play your cards right, it won’t be long before your target audience can find your business.
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Generating new leads. People want information right then and there — and they want it on their smartphones. Banking in on mobile marketing is a fantastic way of letting your customers know where you are and what you are up to. If you have a website or blog, make sure it is optimized for mobile use.
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Increasing sales. Existing marketing methods can only do so much. This generation is definitely inclined to anything over cyberspace. It’s a complete miss not to enjoy the low cost and high attention rates brought about by mobile marketing.
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Connecting with customers. Building solid relations with your market is key to long-term success. This becomes even more possible with the advent of smartphones. With your company’s social media pages and website/blog, customers can now interact with you. In return, their feedback can guide you in your future strategies — be it customer service improvement or new product ideas.
Wrap Up
Smartphones are perhaps every entrepreneur’s miracle — a gadget that allows them to multi-task, receive and send information, and advertize. We’re definitely excited to see what awaits the future for such well-crafted gadgets to the business sphere.
This is a guest post by Regus PH. Regus PH is one of the country’s leading providers of business solutions either for small start-ups to huge corporations. They have a wide array of serviced accommodation to suit every individual or organisation’s requirements. Regus offers meeting rooms, office spaces and virtual offices. They are currently located in Makati, Manila and Cebu City.
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