Infusing “fun” to make something pleasurable, many of us post daily commentaries that go from random fascinations to substantial opinions on the web. I give a chuckle of amusement on how certain people can do just that—filling conversations jolted with entertainment value. 😛

In this post, we delve into the topics that headline the internet culture of Filipinos—of which the most active are university students and young professionals aged 16-24—and discover how social media apps such as WeChat have become influences as to why our smartphones, tablets and desktops have evolved into our amusement favorites.

A Digital Anatomy: What Filipino Online Entertainment Is Made Of

1. The Political Brainwave

From peace processes with the Bangsamoro to the never-ending issue of pork barrel allocations, the Internet brims with political news on a minute-to-minute basis, thanks to the presence of local social news networks as well as online versions of broadsheets and television news channels.

With real-time information made more shareable today, our online conversations have been bustling with the topic of politics—making it the topic discussed by 55% of internet users and 57% of WeChat users.

2.  The Superstar Reflex

Idolizing people has been ingrained in our social culture so much so that our television screens and online news feeds are studded with the presence of personalities.

Entertained by the goings-on of these influential people, 54% of average internet users and 55% of WeChat users go online for their daily fix of celebrity news and gossip, which they are able to satiate through photo updates, video clips, and other multimedia posts.

3.  Nerves of Speed

It’s no surprise why events such as the recently concluded Manila International Auto Show are such big hits in the country. With various modes of transportation—from Philippine jeepneys to foreign race cars—vying for the “king of the road” title, automobiles and the functions that make them parts of Filipinos’ daily lives have become the third most talked about topics across social networking services.

4. Adventure Hormones

Summer has dawned upon our side of the world which is probably why most of us are into the subject of adventure, sports, and wildlife.

The study reveals that 51% of average internet users and 55% of WeChat users talk about adrenaline-inducing activities—be it of surfing through the waves of La Union or booking trips to the Labor Day zone that is Boracay.

5. The Beauty Bone

With more and more lifestyles open to influence by technology, clicking through 5-minute tutorials and looking up reviews online have become more rampant to those who are in the topic of beauty, which is the fifth conversation driver in the local internet scene.

Through videos and photos, experts and enthusiasts are now more easily able to engage in such health and beauty-related exchanges. Consequently, WeChat users are into similar topics but more for their furry friends with 57% talking about pet grooming and care.

About WeChat

WeChat envisions and innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is the world’s fastest growing social app with over 100 million registered accounts internationally.

WeChat empowers users in fun and dynamic ways by bringing together messaging, social communication and gaming in one seamless, interactive experience, with comprehensive privacy and security settings that can be tailored as needed.

WeChat is an all-in-one app that enables users to add friends with several innovative features. These include highly convenient and reliable QR code scanning, phonebook and location-based connection services such as “Hold Together”, “People Nearby” and “Shake.” The platform facilitates social interaction with real-time “Walkie Talkie,” “Voice Call,” and “Video Call.” Supported on data networks and Wi-Fi, WeChat makes it easy to stay connected with friends anywhere, anytime. Users can choose to communicate and share photos one-on-one, or within their closed social network through “Moments”. The popular WeChat Sticker Shop has a variety of fun animated emoticons to express any emotion.  Also, with a host of addictive WeChat Games, users can play and challenge their friends on the move, share scores and even find competitors nearby.

WeChat is available free for download on Android, BlackBerry, iOS, Symbian and Windows operating systems.

Learn more about WeChat and download the app at
WeChat Philippines Facebook page:


Health and technology freak. Food and lifestyle blogger with a large appetite for food and travel.

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65 Responses

    • Rochkirstin Santos

      I know many people are spending more than 10-12 hours online now. Definitely, social media apps are a big help for them to connect to the outside world without the hassle.

  1. Mecheel

    I love how you write about WeChat =) It is really a cool app, from stickers and others. I mostly video chat my cousin in Japan and it just amazed me how distance doesn’t seemed to be barrier to it. =)

    • Rochkirstin Santos

      Thanks, Mecheel. Apps such as WeChat served as a great help as well in keeping my loved ones and me updated when I was living outside the Philippines. I could not imagine how life will be abroad alone without the aid of such tools.

  2. RUSS

    I’m still not on WeChat.Ö Most of my friends are not on WeChat too … It’s either Viber or WhatsApp.

    PS. Your post’s timely and entertaining 🙂

    • Rochkirstin Santos

      Thanks, Russ! Well, you can use whatever suits your need. If you have not tried WeChat, maybe it’s good to give it a try one time and see if it’s better. 😉

  3. Phillip Dews

    Hi Rochkirstin,
    Love you blog and those graphics are well cool where did you get them from?
    Have never heard of WeChat before sounds to me a bit like WhatsApp thats owned now by FB! Am I right in thinking that!
    Anyway I dont have a lot of apps on my phone only really Evernote I use for my blogging!
    GReat post anyway!
    – PD

  4. magda

    Great post. I can relate to a lot of it. I was in the entertainment industry for several years myself before fusing it with Coaching.

  5. natosha

    The app sounds great and I am one for being online like 15hours a day lol. That be great a place to talk with friends.

    • Rochkirstin Santos

      Hehe I would have to admit that I’m also online about 15 hours a day, but I don’t spend that much of time talking with friends. Whoa, that’s a lot! 😛

  6. Kath Rivera

    I was like yes that’s the reality then came WeChat. Nice article, never thought this will be about the weChat app.

  7. Sandra

    Video has become a mainstay of culture all over the world. A recent study by Cisco found that it would take more than 5 million years for a person to watch the amount of video that will cross global IP networks each month in 2017.

    Political news clips shared online can have a profound impact on political movements. There is something powerful about seeing images of an unfolding political situation.

    I recently found an interesting source for continuous streams of political news videos from around the globe called MondoPlayer. You can watch streams of the latest clips. You can share a breaking news clip or you can contribute clips to streams and they are automatically shared with all people viewing that stream. You can find out more at

    The internet is having a profound effect on how news gathering and watching is happening. It will be interesting to see how it changes with new innovations.

    • Rochkirstin Santos

      Agree. Thank you very much for sharing! Articles and news feeds in whatever form are enjoyed by users online depending on their niche and interest.

    • Rochkirstin Santos

      Yeah, we’re glad to know that the world is evolving and people and innovations come with it to adapt and embrace every new learning that must be taken.

  8. lloyd

    Yeah the news today is very now important for us to know the trending and events in our country.

  9. Jamie

    This sounds like a great app, but I’ve never heard of it…going to check it now!

    • Rochkirstin Santos

      Presentation-wise, WeChat is a winner hence the accumulation of users. This app has already made great progress in terms of technology, capital and marketing.

  10. Kath Rivera

    If ever I’ll download this app, I’m sure I’ll be happy because of the health and beauty related exchanges.

  11. lovemindanao

    im still learning to use this app ,,, and it was really fun to know some people nearby you and those people who are also shaking and bounce with people from other countries… chat chat with strangers is a little fun but be cautious also by not giving much of personal info,

    • Rochkirstin Santos

      Exactly! I was excited to meet new people around my vicinity by shaking the phone but later got less enthusiastic when I learned that nobody in the Philippines was near; it seemed that only those from China were using the app in the beginning.

  12. jane

    numbers 2-4-5 are the ones i am guilty of! I have installed wechat on my phone since lots of bloggers here uses it hehe

  13. janine

    the percantage of classifying the user of wechat fascinate me. if i would fit myself into one, that would be #4. hehehe!

  14. Jaja

    Social media has certainly made life today more interesting. everything is just a google away


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