Another week has come and gone, and summer is totally here! Ugh, the heat. Swimsuit season is looming but before then, we have to indulge in one final feast. It was my dad’s birthday last April 13, a memorable day as it was also when *I bought my first car! 😛 I won’t spill the beans further on the latter as details might interrupt this review.
I hear bloggers and friends say all good things about Sincerity’s chicken. In fact, Sincerity’s chicken has been dubbed as one of the best fried chicken there is even before my mom was born. So we beg the question: How true is it that Sincerity’s chicken is the best tasting fried chicken recipe ever?

Review of Sincerity Restaurant (Lucky Chinatown Mall, Binondo)
Ambiance: ★★★☆☆
Since Sincerity was featured many times on TV and magazines, people from all over the country covet a table at any of their branches. This restaurant has been blown up from its humble beginnings into one of the Philippines’ best.

Its ambiance in the Lucky Chinatown Mall branch is better compared to the oldest one in Nueva Street (also in Binondo). From the entrance, you could see the large collage of descriptions, pictures and testimonies about the restaurant. The dining area is L-shaped, while the rest completing a square is covered by the kitchen.
With the small space, it still can squeeze in about 10 groups of people; I would assume that it can fit about 60 headcounts. Not quite so glamorous, but no less worthy of entry in the “modern” category, the vibe here is best suited for casual family dining.
Service: ★★★☆☆
Service was okay. Since it was exactly dinnertime, there were many people in queue to eat in the restaurant. The waiter handed us copies of the menu and he took our orders before we were seated. Chairs were provided to the waiting guests. They merged the tables and brought more chairs to fit our group. Food came in fast and our water in glasses were quickly refilled when requested. I notice one thing that’s missing though: their smile. Their wait staff should establish eye contact more, smile and offer a friendly greeting.
Food: ★★☆☆☆
My first taste of Sincerity’s chicken (PHp 150 for half and PHp 300 for a whole) was with my office mates. This happened early this year when I toured them around the best places to chow in my hometown, a culinary destination they didn’t mind visiting. And Sincerity Restaurant happened to be one of my recommendations.

I don’t know why but I think that my initial sampling was better than this recent one :?:. The difference has probably got to do with the cook. While I had a good taste of its chicken in the former branch, this one was in Lucky Chinatown Mall turned me down. It was not only me but my family didn’t like the chicken served as well. It had flavorful, crispy and crunchy-coated skin and tender meat, yet it lacked something undetermined for now.
Treated as equally main dishes rather than uninspiring accompaniments to the other entrees, vegetables we ordered were Spinach with Garlic (PHp 160) and Polonchay Garlic (PHp 160). Both were tasty however portion of the servings were super small.

To add longevity of life, noodles cannot be missed when celebrating someone’s birthday. In Chinese, long noodles represent a long, unbroken life. We had fried rice noodles or Chamisua (PHp 140) and Sate Beef Chami (PHp 120), which failed the taste test. Sorry!

Following them were two pieces of sliced stuffed shrimp or Rellenong Hipon (PHp 50 per piece) and Fried Oyster Cake (PHp 140). Good thing these warm fuzzy sensations didn’t disappoint. The relyenong hipon is best devoured hot, else I don’t think it would be as delicious. The oyster cake (o-chien in Fooken) was done with a perfect golden brown color and sticky texture, filled with oysters, bean sprouts, onions then fried with eggs.

Price for Value: ★★★☆☆
While all food here don’t cost an arm and a leg, their prices are considered a little steep to me because of the little amount of serving. Also, I can’t help but think that my mom’s cooking of the fried chicken is by far still the best, no joke. Her version of the vegetables, noodles and the seafood dishes also won against all of Sincerity Restaurant’s offering. So why pay a restaurant this much when their specialty has lost against what we have, right?
Everyone has an opinion when it comes to the best, so eat here at your own risk! 😛
[schema type=”review” name=”Sincerity Restaurant at Lucky Chinatown Mall” description=”G/F Reina Regente St. Corner Dela Reina St. Brgy. 293 Zone 28., Binondo, Manila” rev_name=”For inquiries, call 02 5167088″ author=”Rochkirstin Santos” pubdate=”2013-04-22″ user_review=”11″ min_review=”0″ max_review=”20″ ]
Main branch: 497 Nueva St. Binondo, Manila
For inquiries, contact (02) 241-9990
*Thanks to Uncle Peter for all the help and of course, the dinner treat. 😀

Leave a Reply to Tess Cancel reply