Simple lifestyle, basic comfort and class. These are three words that can generally describe GUITAR underwears. Guitar is a brand that started in 1960 and has penetrated the market with its “de hilo cotton” (finest cotton) material products. This line features commodities that have been a basic household thing found in every Filipino home.
As they go along their way, GUITAR wants to be widely known for its quality and affordability. In contour with their goals of branding, they have found an endorser and a friend in CARLOS AMIR AGASSI, MIKE TAN AND GLOC-9, their product media carrier, showcasing their talents, charm and great body.
In these modern times, GUITAR tends to have a re-modified product lines from basic shirts to basic underwear. They now have a variety of underwear from children to adults, men and women of all ages. As they celebrate their golden years, they are apt to a next level: a brand widely known all over the archipelago, for all eras; a product that is proudly Pinoy and at par with the foreign brands but yet affordable for all PESO earners in town and found in all leading department stores here and abroad. GUITAR sees itself to be a household basic for another 50 golden years providing comfort and style for all ages in all walks of life. 🙂
Product Lines
DE HILO SERIES – High quality of yarn is used to produce this superior quality of fabric that makes the De Hilo Series stand out. It allows the skin to breathe, thereby giving maximum coolness and total comfort. Perfect for inner wear and sleepwear.
800 SERIES – This new line of products is designed for the hip and new generation because it has streamlined sides to give a better fit to the body. It embodies the active lifestyle of the youth for that trendy look. Made of cotton mixed with spandex, the 800 series’ material gives a better outer look.
UNDERWEAR SERIES – The brief/panty series are made with 100% combed cotton with superior quality. These items surely make your money worth every centavo. They are designed for comfort and trend matching today’s athletic, hip and casual Filipinos.
About Guitar
Guitar is the brand that is synonymous with quality. Established in 1960 by the late Mr. Choa Bengtong, this tradition has been passed on to the new generation who incorporates the strict adherence to quality while injecting vibrant and innovative ideas to their product lines.
What began as a small business venture became one of the most enduring products still preferred even by second and third generation whose father wore this brand of shirts. The company’s classic t-shirt is still the favorite casual and is considered as a must-wear for all generations popularized by Hollywood legends during the 1950’s. It transcended its status from a mere undergarment to a necessity like denim jeans which is being paired with almost anything. It now has expanded the lines from inner wear shirts to outerwear shirts and sandos and modern basic briefs and boxer shorts.
Guitar’s mission is to create a distinct lifestyle through superior quality and product at par with global standards. It is also committed to achieve excellence in marketing, advertising and product innovation by continuously improving its core business functions. It aims to further develop and be more progressive in its value of customer’s service, social responsibility and fair business ethics in all aspect of operation.
Guitar aims to become a domestic leader in Philippine textile industry. It aims to achieve customer satisfaction through high quality garments, fast and accurate deliveries with competitive cost and excellence in service. It also aims to make guitar a house hold name that will be recognized for generations and will instill a sense of price and inspiration to the Filipino people.
Endorsers
GLOC-9 – RAPPER/SONGWRITER
Aristotle Pollisco, better known by his stage name Gloc-9, is a popular Awit Award-winning Filipino rapper. He write songs for the country and sings for social justice. His fast-flowing vocal style has made him one of the most successful hip-hop artists in the Philippines.
He was described by fellow Filipino rapper Francis Magalona as “a blacksmith of words and letters, and a true Filipino poet.” He was chosen for this endorsement because of his relation to music and patriotism. Some of his fames rap songs were “Lando,” “Upuan,” “Walang Natira,” “Hari ng Tondo,” “Sirena” and “Dapat Tama” (GMA Network Campaign for Election 2013).
MIKE TAN – ACTOR/MODEL
Jan Michael Tan is the Ultimate Male Survivor in GMA 7’s Starstruck batch 2. He is often seen in the network’s primetime teleseryes like “Legacy” and “Faithfully.” He is also a regular cast of Party Pilipinas every Sunday. For movies, he had “Love Struck”, “Batanes,” “Manay po” and “Manay Po Overload.”
CARLOS AGASSI – ACTOR/MODEL/ TV HOST
Amir Carlos Damaso Vahidi Agassi was born of Iranian and Filipino descent. He is a member of the ABS-CBN Star Magic circle. He made his name as a rapper, TV host and actor. Being part of the male group Hunks, he was able to show his other talent in singing and performing.
Carlos was also once a GUITAR fan wearing these products during childhood, as he can recall for the packaging of an old man playing a small guitar in yellow background, not knowing that one day he’ll be endorsing this brand and will become a valued friend with the entrepreneur and the employees. Seeing them in billboards and posters facilitated the company to achieve their entity of having brand awareness on end users and the media.
Guitar – Household Brand for Basic Shirts to Comfort Underwear
WEBSITE: www.guitar1960.com.ph
E-MAIL: guitarcorp_1960@yahoo.com
FB: Guitar Underwear since 1960
INSTAGRAM: @guitarunderwear1960 #guitarunderwear
YOUTUBE: GuitarUnderwear1960
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