Simple lifestyle, basic comfort and class. These are three words that can generally describe GUITAR underwears. Guitar is a brand that started in 1960 and has penetrated the market with its “de hilo cotton” (finest cotton) material products. This line features commodities that have been a basic household thing found in every Filipino home.
As they go along their way, GUITAR wants to be widely known for its quality and affordability. In contour with their goals of branding, they have found an endorser and a friend in CARLOS AMIR AGASSI, MIKE TAN AND GLOC-9, their product media carrier, showcasing their talents, charm and great body.
In these modern times, GUITAR tends to have a re-modified product lines from basic shirts to basic underwear. They now have a variety of underwear from children to adults, men and women of all ages. As they celebrate their golden years, they are apt to a next level: a brand widely known all over the archipelago, for all eras; a product that is proudly Pinoy and at par with the foreign brands but yet affordable for all PESO earners in town and found in all leading department stores here and abroad. GUITAR sees itself to be a household basic for another 50 golden years providing comfort and style for all ages in all walks of life. 🙂
Product Lines
DE HILO SERIES – High quality of yarn is used to produce this superior quality of fabric that makes the De Hilo Series stand out. It allows the skin to breathe, thereby giving maximum coolness and total comfort. Perfect for inner wear and sleepwear.
800 SERIES – This new line of products is designed for the hip and new generation because it has streamlined sides to give a better fit to the body. It embodies the active lifestyle of the youth for that trendy look. Made of cotton mixed with spandex, the 800 series’ material gives a better outer look.
UNDERWEAR SERIES – The brief/panty series are made with 100% combed cotton with superior quality. These items surely make your money worth every centavo. They are designed for comfort and trend matching today’s athletic, hip and casual Filipinos.
About Guitar
Guitar is the brand that is synonymous with quality. Established in 1960 by the late Mr. Choa Bengtong, this tradition has been passed on to the new generation who incorporates the strict adherence to quality while injecting vibrant and innovative ideas to their product lines.
What began as a small business venture became one of the most enduring products still preferred even by second and third generation whose father wore this brand of shirts. The company’s classic t-shirt is still the favorite casual and is considered as a must-wear for all generations popularized by Hollywood legends during the 1950’s. It transcended its status from a mere undergarment to a necessity like denim jeans which is being paired with almost anything. It now has expanded the lines from inner wear shirts to outerwear shirts and sandos and modern basic briefs and boxer shorts.
Guitar’s mission is to create a distinct lifestyle through superior quality and product at par with global standards. It is also committed to achieve excellence in marketing, advertising and product innovation by continuously improving its core business functions. It aims to further develop and be more progressive in its value of customer’s service, social responsibility and fair business ethics in all aspect of operation.
Guitar aims to become a domestic leader in Philippine textile industry. It aims to achieve customer satisfaction through high quality garments, fast and accurate deliveries with competitive cost and excellence in service. It also aims to make guitar a house hold name that will be recognized for generations and will instill a sense of price and inspiration to the Filipino people.
Endorsers
GLOC-9 – RAPPER/SONGWRITER
Aristotle Pollisco, better known by his stage name Gloc-9, is a popular Awit Award-winning Filipino rapper. He write songs for the country and sings for social justice. His fast-flowing vocal style has made him one of the most successful hip-hop artists in the Philippines.
He was described by fellow Filipino rapper Francis Magalona as “a blacksmith of words and letters, and a true Filipino poet.” He was chosen for this endorsement because of his relation to music and patriotism. Some of his fames rap songs were “Lando,” “Upuan,” “Walang Natira,” “Hari ng Tondo,” “Sirena” and “Dapat Tama” (GMA Network Campaign for Election 2013).
MIKE TAN – ACTOR/MODEL
Jan Michael Tan is the Ultimate Male Survivor in GMA 7’s Starstruck batch 2. He is often seen in the network’s primetime teleseryes like “Legacy” and “Faithfully.” He is also a regular cast of Party Pilipinas every Sunday. For movies, he had “Love Struck”, “Batanes,” “Manay po” and “Manay Po Overload.”
CARLOS AGASSI – ACTOR/MODEL/ TV HOST
Amir Carlos Damaso Vahidi Agassi was born of Iranian and Filipino descent. He is a member of the ABS-CBN Star Magic circle. He made his name as a rapper, TV host and actor. Being part of the male group Hunks, he was able to show his other talent in singing and performing.
Carlos was also once a GUITAR fan wearing these products during childhood, as he can recall for the packaging of an old man playing a small guitar in yellow background, not knowing that one day he’ll be endorsing this brand and will become a valued friend with the entrepreneur and the employees. Seeing them in billboards and posters facilitated the company to achieve their entity of having brand awareness on end users and the media.
Guitar – Household Brand for Basic Shirts to Comfort Underwear
WEBSITE: www.guitar1960.com.ph
E-MAIL: guitarcorp_1960@yahoo.com
FB: Guitar Underwear since 1960
INSTAGRAM: @guitarunderwear1960 #guitarunderwear
YOUTUBE: GuitarUnderwear1960
About Rochkirstin Santos-Sioco
Health and technology freak. Food and lifestyle blogger with a large appetite for food and travel.
Simple lifestyle, basic comfort and class… wow that’s me. Gotta tell my wife about Guitar.
Yes, in fact I thought of you when writing about Guitar. Hehe 😀
I should tell my father to try purchasing Guitar so that we support our local brands! And great marketing strategy in using Carlos Agassi. I hope everyone who wears the white undershirt he’s wearing gets the same pecs 🙂
Carlos Agassi is a very effective endorser of the brand. It fits him well.
This is the first time I have heard of this brand, looks like another noteworthy brand whenever I shop for clothes.
Believe it or not, even my grandfather knows about Guitar and he even claims to have boxes of it (shirts and underwears) until now. 🙂
I’ve had a few Guitar Undershirts before..
Its really a good brand I must say. 🙂
What’s good is that the clothing material used is of high quality. Hindi naghihimulmol (ravelled thread).
Being in the business for more than 60 years just means they have a good product. They also got great endorsers.
Yup, 60 years running in the limelight is no joke. The brand is still present in leading department stores nationwide. 🙂
I’ll try their products as it seems like a good fit for me.
Yup. I’m sure they have something for your size. 🙂
Perfect timing! I’m looking for comfortable and affordable basic shirts, will definitely check out this brand and their stuff. 🙂
Go to SM department stores and look for Guitar. The sales staff would surely help you go and find it. 😀
I’ve been using Guitar a lot especially during my earlier years as a student! I didn’t know they had such big-league endorsers! Haha! Anyways, Guitar’s pretty awesome, no surprise that they’ve become this established. 😀
Check their Facebook Page and YouTube videos for more shares by endorsers. 🙂
thank you for this roch! great!
Hi Alvin! You’re much welcome. 🙂
Oh I certainly know this brand. Its been here for ages and has earned a reputation for excellent quality.
Wow! Glad to know that many people indeed are users and fans of Guitar. I didn’t know it until my mom told me that we have it at home. Haha! Apparently, the sando she’s using super frequently is Guitar.
I’ve been looking for this!! oh my Mike Tan!!!!
Mike Tan is an undeniably gentleman, crush ng bayan. 😛
I hadn’t hard of this brand but it looks like they have some great styles.
I haven’t seen all the styles but they’re usually pretty plain but the material of the clothing is just fine and the best you can get.
I don’t know but my dad has this fascination of wearing these kind of shirts and basic tees. Maybe I could get him one of these for Father’s Day! 🙂
Good thinking! I just got my grandfather one shirt. 😀 That’s very timely for Father’s Day this month.
The heck with the t-shirts, I want to order the models in them. Just teasing. They are bringing back the look, that is for sure. Timeless sexy. Thanks for the post. Enjoyed!
As always, thanks for your positive comment, Paula. 😀 There you go… I was looking for the word to describe their garments and you said it right: timeliness.
These look like great products but I have never heard of this company do they sell in U.S.? I love the shirt in the middle. Of course all of the modelers are very hot!
Hehe I don’t think they sell overseas. These products are local and they’re very hot – yes, just like the endorsers. 🙂
I have never heard of that brand before but they do look really comfortable.
Yes, that exactly was my initial impression. It’s also interesting to know how a musical instrument brand would be related to garments.
Never heard of this brand ever, the shirts look like they fit well and are very comfortable!
Yes, comfort is key when it comes to clothing and Guitar makes this top priority.
Interesting, i have never heard of guitar. As long as they are comfortable as you are saying i would give it a try.
The material is soft and with that quality, one would not think that the price is that affordable. Check out Guitar next time when you visit leading dept stores. 🙂
These look like great products!
Find a creative selection of these nice fabrics with flattering styles.
Never heard of them, but I really need to get some of these for my boyfriend. Hope he will look like Mike Tan in it 🙂
They are great casual clothes especially this summer. 🙂
Woah, I had never heard of this brand. Definitely worth a look, thanks!
Apparently, everyone who knows and has tried Guitar agree that the pieces are never going out of style. Their niche is comfortable basics at low prices. 😀
I am going to show my son. He is always looking for different brands to try. He likes discovering new clothes.
Great! Shopping for Guitar product lines would be the next best thing he’d want to do. 🙂
I have never heard of this brand. Must be a good product if they have been around that long. The model Carlos is gorgeous.
He looks better in person. 😀
This is a brand that I buy for my son and my husband. This is a great undershirt for barongs too.
Good to know that you patronize the brand as it deserves. 😀
VEry classic shirts, look comfy! Sounds like a nice brand!
Featuring a great line of garments, Guitar in the Philippines is selling hot like pancakes particularly in the Visayas and Mindanao regions.
i must get some for my son thank you!
Yup. You won’t be sorry for these items. They’re easy to wash and wear and the fabric doesn’t require much ironing before it gets straightened.
Luv classic white shirts on guys. Especially like the v-necks.
Me too. Actually if I were a guy, I would stock up on a lot of classic V-neck shirts and just look awesome with a fit body. 😛
Nice looking brand, looks simple but classy. I love seeing my husband in white , simple shirts so if it’s available locally it’d definitely be something i’d purchase for him!
I love white shirts because they look so clean and neat. 🙂 Having soft and cotton-y shirts and undershirts from Guitar would be great for your husband.
I guess the brand has picked the right endorsers for the product especially Gloc 9, he looks fit with the kamisa de chino type because of the genre of his song.
I’ve never known his songs actually until I watched the featured YouTube videos. Whoa, this guy is really popular in this generation. 😀
I love the Guitar brand. It’s comfy and at the same time, affordable 🙂
Oh you’re just one of the few people I know my age who recognizes this brand. Way to go, Algene. 🙂
Not only is the brand and shirts worth checking out, but the men are too!
Hahaha yup you’re right, Liz! 😀
They have a lot of lofty, admirable goals going on. And they’re cute too. 😉
Guitar is great source for basic shirts. It’s an example of saving yourself time by knowing how the brand typically fits your body.
basic shirts are always the best kind to wear
Choosing the right fabrics will ensure that you look more polished, that your clothes will last longer and that you will stay appropriately warm or cool.
Ohh, yes ma’am to this brand and the men.
Guitar has sensible clothes for men for all season.
The men are all inspirational. All the styles sound amazing. Thanks for sharing.
Clothes are always a hit or a miss. This line of items is really presented with great quality. Welcome!
I haven’t heard of Guitar brand before, but their shirts look really comfortable. Thanks for a great review!
My pleasure of sharing. You’re welcome. 🙂
Sounds like a great brand! A perfect gift for the Father’s Day!
You bet it is. 😀 Every dad should have at least one of Guitar’s shirts.
It’s my first time to hear about this brand. I’ll tell hubby about it.
You’re not alone. 🙂 I hope he likes it.
This is my very first time hearing about this brand! Also, MIKE TAN is a real HOTTIE!!! ^^
It has been years since I last saw him on TV though. I wonder what he’s busy about now.
Didn’t know about this Guitar brand, first time to hear. They picked their best endorsers. Haven’t seen Carlos Agassi on TV or prints for such a long time na.
Oo nga eh. I thought I’m the only one who’s just outdated of what’s happening in showbiz hehe busy kasi sa work.
I know some local brands for basic tees and underwear and this is my first time to hear about Guitar, I got to check this out on my nearest Department Store soon.
It will be a great addition to your wardrobe. 😀
[…] blogged about it before and you may feel free to read more about the company and their offerings here. Moving on, in this article, let me share about the interesting backgrounds of the newest Guitar […]