The secret is out: Celebrities Carlos Agassi, Mark Striegl, Ann Mateo and Gloc-9 are named the official brand ambassadors for trusted underwear brand Guitar Underwear.Β They just inked a contract with the company, committed to be walking and breathing representatives of a number of its lines,Β starting from itsΒ simple βde hiloβ series, innerwear shirts, outerwear shirts and sandos toΒ modern basic briefs, panties and boxer shortsβall made with the highest quality 100% cotton fabrics.
Introduction of New Clothing Ambassadors of Trusted Underwear Brand Guitar
Definitely a sense of joy and honor came to me last week when I received an invite to attend the Guitar Underwear Press ConferenceΒ dated today, August 23, 2014 at The Bar, Tomas Morato, Quezon City (formerly Wil’s Event Place).
If you’re not aware,Β Guitar Underwear is a brand that started since 1960 and now is a household name in the Philippines. I’ve blogged about it before and you may feel free to read more about the company and their offerings here. π Moving on, in this article, let me share about the interesting backgrounds of the newestΒ Guitar Underwear endorsers who all have dynamic and fun personalities.
CARLOS AGASSI β ACTOR/MODEL/TV HOST
Amir Carlos Damaso Vahidi Agassi, of Iranian and Filipino descent, is not entirely new to the Guitar Underwear family as he has been a model and ambassador of the brandΒ for the last consecutive eight years. Still, his pretty face fitted with a jovial smile has not waned. His fit body and bubbly character are also two of hisΒ most charming distinctions. Carlos has made his name in showbiz as an actor, host and rapper and was chosen by Guitar becauseΒ he strives to be the best in what he does, and thisΒ is what exactly the company also strives for.
MARK STRIEGL β MIXED MARTIAL ARTS FIGHTER
For a change, Guitar was looking for someone who has a sporty appeal to be one of its brandsΒ ambassadors, and this next guyΒ has perfectly fitted the description.Β Mark βMugenβ Martinez Striegl is a half-Filipino, half-American mixed martial arts fighter living in Baguio City, Philippines. HeΒ was born and raised in Tokyo, and this was where he embraced the sport which now has become his life. He is still active in MMA competitions, so you gotta watch out for his fights!
ANN MATEO β MODEL / INTERNET ICON
Online singing sensation Ann Mateo has also caught the eye of Guitar because of her beautiful face and wonderful talent. She’s been featured recently on Vogue Italia and was the May 2014 cover of MUSE magazine. She’s currently one of the hosts of PTV4βs Upload TV every Tuesday 8-9pm. If you think she’s familiar, then you might have watched one of her videos on YouTube and Flippish.com featuring song covers and her talent with musical instruments.
Her video hits surge upΒ within short periods of time. This resulted to her becoming an in-demand artist performing on the FaceTime: The SM Cyberzone Mall Tour and various big local events like HIN2 at the World Trade Center. With her exceptional beauty and hundreds of thousands of followers and fans, she is also a sought-after product endorser appearing on several print-ads of high end products.
GLOC-9 β RAPPER/SONGWRITER
Among the four of them, Gloc-9 is the most serious “poker-faced” ambassador, or at least that’s what I thought. It was only one time when I caught him smiling and putting on a happy face, so I was glad I was there and took the shot. π Probably he keeps a serious countenance to retain his outward appeal as a rapper slash hip-hop artist. I don’t hate him for that. This guy rocks!
Aristotle Pollisco, or better known by his stage name Gloc-9, writes songs for the country and sings for social justice. He was chosen for this endorsement because of his relation to music and patriotism. He is seen to represent Guitar as a genuine Filipino brand, simple yet with international appeal.
More pictures… π
Wrap Up
Now celebrating its golden year, Guitar aims to create a distinct lifestyle with the help of their new star ambassadors. With their new campaign seen around the metro on billboards and advertising channels, Guitar Underwear definitely is a brand to provide Filipinos both comfort and style for the next 50 more years. Do check out its items in department stores nationwide! View more pictures taken in the event here.
Guitar β Household Brand for Basic Shirts to Comfort Underwear
WEBSITE:Β www.guitar1960.com.ph
E-MAIL: guitarcorp_1960@yahoo.com
FB:Β Guitar Underwear since 1960
INSTAGRAM:Β @guitarunderwear1960Β #guitarunderwear
YOUTUBE:Β GuitarUnderwear1960
About Rochkirstin Santos-Sioco
Health and technology freak. Food and lifestyle blogger with a large appetite for food and travel.
I thought you were one of the models haha! I’m sure the endorsers were carefully chosen for this brand.
Haha not this time for me. π Yup, the Guitar marketing team did a survey on which type of character the public would want to see to endorse the items. The sporty type was one result so they searched for the right candidate. Truly, Mark is a fresh face that has a lot of appeal especially for girls, I would like to think.
Love to see them with their underwear as models, and it’s right combination of ambassadors.
@Fernando Lachica… Naku, maglalaway ka sa underwear face-off nina Mark Striel at Carlos Agassi. Very intense ang tapatan nila in Guitar briefs! Eto mga pics:1
2
2
4
5
6
7
8
9
10
Ohhh..wow, thank you so much. It’s really wonderful to view their pixx ..thosee beautiful people, indeed, exciting..
is this expensive brand?
Nope, the regular price range is at PhP 100 to PhP 250 only. π Guitar products are affordable and pocket-friendly.
I have never heard of this brand before. Looks like they chose some great models!
Guitar is getting stronger in building up marketing campaigns to be seen and heard now in its due time.
Will this brand expand to the US? Please keep us informed!
Not yet for now, I guess. There’s endless possibilities in the world of business and fashion, so we might get there. π
Everything looks awesome! Do you have a promo code. Thanks ^_^
Haha I don’t have promo code. You can visit Zalora Philippines to see their items and check out the prices online. π
The models look great, very curious about the brand, but in the states!
The models are all different and beautiful in their own way. Note that Ann is their first female endorser. She’s petite and so cute!
I have never heard of this brand before. Please let us know if they expand to the US.
Right now I’m sure sure. Maybe in the future…we’ll never know. But yeah, I’ll give you word when that happens. π
I have never heard of this brand before. The models look great π
Yeah, they are not the high-fashion kind of models but are nevertheless pretty good-looking. π
This is my first time to know about Guitar products for I have not seen one in malls.
Please check it out soon when you have time. π They have classic styles of products for everyone in your family.
This is the first time I’ve read/heard about the Guitar brand. And it seems like they are affordable enough.
Their items are more affordable compared to other leading brands that have been out in the market for so long. This is just a living testament that there are still companies that do not sacrifice quality for the sake of its cost. π
I’d like to try this Guitar brand. I think it’s available now in the market. And, hoping for Tanga-styled underwear.
By Tanga-styled, did you mean “anything between a bikini and a thong”? I’m not sure if they have that but go on and check. π
Yes, I’m using such style ever since. Thanks Roch
Thanks for the introduction to this brand. The models/ambassadors that they chose seem like great choices.
Yeah, actually I never expected the brand ambassadors to be composed of these people because their backgrounds are too diverse and dissimilar. It’s like an indication that Guitar can cater to everyone be him/her a full-blooded Filipino, a mestiza or someone who grew up in another country but loves the Philippines and its products. π
When it comes to brief, J….. is my brand. But trying Guitar biking shorts is a good one to try. Sana, free na ang T-shirt nila. Ang cute ng print.
Haha. I don’t know any brand offering products for free. Maybe come promo season, you’ll get like buy one take one or something like that (with discounts). Do try Guitar underwear and innerwear. The t-shirt is made with soft and lightweight cotton blend fabric for a laid-back vibe. π
I thought I am the only one who’s never heard of this brand. lols. It’s a great move that they have chosen familiar faces to represent their products. π
They chose not so popular ones because Guitar neither wants the celebrity’s name to eat up the brand nor the other way around. They intend for their names and recognition to be rising just right next to each other. Nice strategy.
Aaaah. I was just watching Andrew Garfield’s Spiderman the other night and asked P about Carlos Agassi. It seemed like he’s been quiet for a while and endorsing Guitar is definitely a good comeback exposure for him.
Yup. I’ve heard that he’s not anymore with ABS-CBN but still he is maintaining his fit body and continuing his working relationship with Guitar. Imagine, for 8 long years, he has been an endorser for this Filipino brand! That just shows how he trusts it and even considers it as a family already. π
Do they have boxer shorts? It’s more comfy for me to wear them but the shirt would be good for me. π
Yes, they do. π If you want to stay at the comforts of your home, you may check them out here (Zalora). But if you really want it then I suggest going to SM for you to see which size would fit you best.
Honestly, up to now I buy GUITAR brand for my two teens inner shirts for their school uniform. I love GUITAR since then, and now that they have an underwear line, I am pretty sure it will CLICK here in the Philippines. Because I believe Philippines love GUITAR brands.
Wow, thanks for the comment, Pal Raine. π I’m also excited for the launch of their socks because I want to get my feet comfortable with cotton socks. And I think I’ll trust Guitar brand for that.
Availalble ba ito SM mall?
Yes! See all SM department stores nationwide for Guitar products. I’ve learned that they also extend availability of items to other SM outside the country, so you can also find them in SM China and SM Guam.
I’ve never heard of this brand, but I enjoyed learning more about the brand and the endorsers.
Thanks for dropping a comment anyway, Kristin! π If anything, I think the Guitar shirts will be good for you. They are stylish and relaxed essentials with the monochromatic look that will lay the perfect foundation for weekend outfits.
Looking good! I like their shirts. Not to much going on and just enough color!
Right. I like their shirts for the same reason and also because the texture of the material is so soft, so comfy! π
I like how they spread out their models to cover different market.
My thoughts exactly. Before they only had male endorsers. Now with the introduction of a female model in the person of Ann, the market would know that Guitar brand also has something for women.
Maybe they should have you as well. Though you do have a very wholesome image. =>
Yes, emphasis on the very. π
I have actually never heard of this brand before. I’m now going to look them up. Thanks for sharing.
You’re welcome! Guitar products are known to be a staple in anyone’s wardrobe. What’s good is that you can match any piece with any ensemble.
never heard of this brand before ** COOL!
Guitar products are widely available in the market at very competitive and affordable prices. Do check them out soon. π
They also have the full range of underwears and innerwears plus they keep their price reasonable.
Yup, I commend them for charging reasonable prices. Their clothing collections are designed from high quality fabric that’s smooth in texture and are easy to maintain.
Seems like you had a lot of fun at the event, i always enjoy events too but i must admit i have never been contacted by underwear brands yet *LOL*, especially in Indonesia-underwear brands never seems to feel the need to use famous faces to endorse them or hold an event!
Haha this was just my first time to attend such event. Anyway, I enjoyed my time there meeting people and eating great food (yeah, I put emphasis on food also lah). π Oh here in the Philippines, we’ve got plenty of known endorsers to model underwears!
Love the posters I saw. Cute ambassadorsβ¦. they’d catch my attention as I turn the pages in a magazine. lol
They are cute and would also catch my attention when walking down somewhere. π
Wow that’s hard to believe they started in 1960 and I’ve never heard of them. I guess they are like the fruit of loom for the Philippines.
I’ve also recently just known about Guitar. If there’s one key takeaway, know that their products are skin-friendly, soothing in colors, wrinkle-free and easy on the pocket. π
Cool bunch of ambassadors. Si Gloc 9 naka t-shirt sa poster. Siya lang naiiba. hehe.
Yeah we also noticed that. Di siya nagttopless but he still has a lot of appeal. π
They were hitting golden years already yet I am not familiar with the brand. Aw XD
Haha don’t worry – it’s still not too late! You can check out the latest designs of their products when you visit SM dept store. π
Gloc-9 in an underwear endorsement? I’m kinda weirded out. Haha. Great event photos, by the way! Keep it up! π
Haha Gloc-9 as one of the endorsers is pretty cool. It might not have been something predictable but truly it’s got a positive appeal to fans! Thanks, Nikki. π I appreciate your comment.
I’m not familiar with the brand, but it looks like a fun event and sounds like they chose the right combination of ambassadors for their target audience!
That’s the job of these clothing ambassadors to make the brand more known. π Catch more updates soon by following Guitar’s social media profile accounts.
crazy! I have never heard of the Guitar brand before! What a fun group of ambassadors!1
Yeah, they’re open and didn’t hesitate to answer some of the controversial questions raised during the press conference. You might read about it once the news article gets released by our mainstream media online.
Very interesting and new information for me. Amazing thing like underwear with a group of Ambassadors! Awesome!
They are touring malls now in other places in the Philippines to promote the brand and its line of products. The activities in line look quite tiring, but I’m sure they’ll eventually pay off. π
I have never heard of this brand. Smart of them to choose celebs to help spread the word. Thanks for sharing.
Getting celebrities as endorsers for brand building is not easy as well. The right mix and the right strategy in putting up good and consistent shows is critical. π
The Guitar brand has certainly reinvented itself through its latest endorsers. It has been fairly quiet for a time in this aspect of the business.
Agree. In Guitar’s case, it’s still not clear to me though how the celebrities endorsing for the brand could transfer their image somehow and communicate to the consumer what the brand actually stands for. The attributes of each representative must work for good promotion.
Ang ganda ni Ms. Ann Mateo and ikaw din! They are perfect to be the endorsers.
Haha thanks, Riza! I knew her only through Guitar. Now I’m also following her on YouTube. She sings well! π
Really? I think I will also like her and subbed on her YT account. π
Yup. She has bubbly personality. Very lively. π
Never heard before about this brand. Pictures are so amazing.
Thanks, Hina. π
That Carlos sure is hottt π Great that the Brand has expanded and is using people from New Media.. great write up!
He’s also nice. Thanks, Lorane! π
Looks like a good brand… I like the name they chose for themselves, ‘guitar’ …wonder why?
The brand name came from Hong Kong and during the 60’s, there was a trend of naming apparel brands with musical instruments. In fact, Violin is still existing and selling products in the Philippines.
Great post! I love hearing about brands and celebrities that are popular in other countries!
Thanks, Rachel! You’ll see more of them when you subscribe to their social media accounts. π
I like their T-shirts, they are so colorful and stylish. I think the clothing ambassadors are a group of aspiring young people who will make a difference in the world. What a great Guitar campaign! The brand rocks!
Right. They are indeed inspiring!
Right now I’m using other brand, and planning to purchase half dozen for this brand next week.
Nice. My dad is also wearing Guitar shirts and underwear. I also want the fitting of their shirts for women. So soft and comfy!
I have never heard of this brand before, so it is always nice to discover new companies. Those ambassadors sure look cute, all of them. I’ve bet it was a great event and you had a great time.
Yup, I had fun meeting new people and knowing new stuff about these ambassadors. I also enjoyed the food served during lunch haha.
First time hearing this brand. The ambassadors look really super cute!!! Hope one day the brand will come to Malaysia.
Nothing is impossible. That will be nice. π
I’m a big fan of Gloc 9 and I am glad he was chosen as one of the ambassadors here. His music rules.
He does not need to raise his voice too high to make good music.
I am not familiar with this brand or the new ambassadors, but I am sure they will do a wonderful job representing the company. Nice cover of the event!
Thanks, Suzanne!
New brand to me.. Sounds like a good reputable one..
Yup, it won’t last 50+ years if it wasn’t reputable. π
Guitar Underwear is an interesting name. It’s the name of the Tshirt brand but not real underwear right?
I was half expecting the ambassadors to be strutting around in Underwear!
It’s the name of their brand so everything in their product line including yes, underwear, is Guitar! π You should subscribe to their YouTube channel to watch the behind-the-scenes video.
Sounds like a great brand. And excellent ambassadors.
Having new and refreshing faces as ambassadors is a good move they made.
This baffled me a bit because I`ve never heard of this brand before. I don`t see much of their products in malls.
I love simple tees, and guitar has it.
Seems like a rocking event. It was great to meet the new ambassadors. Glad you had a good time π