The secret is out: Celebrities Carlos Agassi, Mark Striegl, Ann Mateo and Gloc-9 are named the official brand ambassadors for trusted underwear brand Guitar Underwear. They just inked a contract with the company, committed to be walking and breathing representatives of a number of its lines, starting from its simple “de hilo” series, innerwear shirts, outerwear shirts and sandos to modern basic briefs, panties and boxer shorts—all made with the highest quality 100% cotton fabrics.
Introduction of New Clothing Ambassadors of Trusted Underwear Brand Guitar
Definitely a sense of joy and honor came to me last week when I received an invite to attend the Guitar Underwear Press Conference dated today, August 23, 2014 at The Bar, Tomas Morato, Quezon City (formerly Wil’s Event Place).
If you’re not aware, Guitar Underwear is a brand that started since 1960 and now is a household name in the Philippines. I’ve blogged about it before and you may feel free to read more about the company and their offerings here. 😛 Moving on, in this article, let me share about the interesting backgrounds of the newest Guitar Underwear endorsers who all have dynamic and fun personalities.
CARLOS AGASSI – ACTOR/MODEL/TV HOST
Amir Carlos Damaso Vahidi Agassi, of Iranian and Filipino descent, is not entirely new to the Guitar Underwear family as he has been a model and ambassador of the brand for the last consecutive eight years. Still, his pretty face fitted with a jovial smile has not waned. His fit body and bubbly character are also two of his most charming distinctions. Carlos has made his name in showbiz as an actor, host and rapper and was chosen by Guitar because he strives to be the best in what he does, and this is what exactly the company also strives for.
MARK STRIEGL – MIXED MARTIAL ARTS FIGHTER
For a change, Guitar was looking for someone who has a sporty appeal to be one of its brands ambassadors, and this next guy has perfectly fitted the description. Mark “Mugen” Martinez Striegl is a half-Filipino, half-American mixed martial arts fighter living in Baguio City, Philippines. He was born and raised in Tokyo, and this was where he embraced the sport which now has become his life. He is still active in MMA competitions, so you gotta watch out for his fights!
ANN MATEO – MODEL / INTERNET ICON
Online singing sensation Ann Mateo has also caught the eye of Guitar because of her beautiful face and wonderful talent. She’s been featured recently on Vogue Italia and was the May 2014 cover of MUSE magazine. She’s currently one of the hosts of PTV4’s Upload TV every Tuesday 8-9pm. If you think she’s familiar, then you might have watched one of her videos on YouTube and Flippish.com featuring song covers and her talent with musical instruments.
Her video hits surge up within short periods of time. This resulted to her becoming an in-demand artist performing on the FaceTime: The SM Cyberzone Mall Tour and various big local events like HIN2 at the World Trade Center. With her exceptional beauty and hundreds of thousands of followers and fans, she is also a sought-after product endorser appearing on several print-ads of high end products.
GLOC-9 – RAPPER/SONGWRITER
Among the four of them, Gloc-9 is the most serious “poker-faced” ambassador, or at least that’s what I thought. It was only one time when I caught him smiling and putting on a happy face, so I was glad I was there and took the shot. 🙂 Probably he keeps a serious countenance to retain his outward appeal as a rapper slash hip-hop artist. I don’t hate him for that. This guy rocks!
Aristotle Pollisco, or better known by his stage name Gloc-9, writes songs for the country and sings for social justice. He was chosen for this endorsement because of his relation to music and patriotism. He is seen to represent Guitar as a genuine Filipino brand, simple yet with international appeal.
More pictures… 🙂
Wrap Up
Now celebrating its golden year, Guitar aims to create a distinct lifestyle with the help of their new star ambassadors. With their new campaign seen around the metro on billboards and advertising channels, Guitar Underwear definitely is a brand to provide Filipinos both comfort and style for the next 50 more years. Do check out its items in department stores nationwide! View more pictures taken in the event here.
Guitar – Household Brand for Basic Shirts to Comfort Underwear
WEBSITE: www.guitar1960.com.ph
E-MAIL: guitarcorp_1960@yahoo.com
FB: Guitar Underwear since 1960
INSTAGRAM: @guitarunderwear1960 #guitarunderwear
YOUTUBE: GuitarUnderwear1960
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