The secret is out: Celebrities Carlos Agassi, Mark Striegl, Ann Mateo and Gloc-9 are named the official brand ambassadors for trusted underwear brand Guitar Underwear. They just inked a contract with the company, committed to be walking and breathing representatives of a number of its lines, starting from its simple “de hilo” series, innerwear shirts, outerwear shirts and sandos to modern basic briefs, panties and boxer shorts—all made with the highest quality 100% cotton fabrics.

Introduction of New Clothing Ambassadors of Trusted Underwear Brand Guitar

Definitely a sense of joy and honor came to me last week when I received an invite to attend the Guitar Underwear Press Conference dated today, August 23, 2014 at The Bar, Tomas Morato, Quezon City (formerly Wil’s Event Place).

If you’re not aware, Guitar Underwear is a brand that started since 1960 and now is a household name in the Philippines. I’ve blogged about it before and you may feel free to read more about the company and their offerings here. 😛 Moving on, in this article, let me share about the interesting backgrounds of the newest Guitar Underwear endorsers who all have dynamic and fun personalities.

CARLOS AGASSI – ACTOR/MODEL/TV HOST

Amir Carlos Damaso Vahidi Agassi, of Iranian and Filipino descent, is not entirely new to the Guitar Underwear family as he has been a model and ambassador of the brand for the last consecutive eight years. Still, his pretty face fitted with a jovial smile has not waned. His fit body and bubbly character are also two of his most charming distinctions. Carlos has made his name in showbiz as an actor, host and rapper and was chosen by Guitar because he strives to be the best in what he does, and this is what exactly the company also strives for.

MARK STRIEGL – MIXED MARTIAL ARTS FIGHTER


For a change, Guitar was looking for someone who has a sporty appeal to be one of its brands ambassadors, and this next guy has perfectly fitted the description. Mark “Mugen” Martinez Striegl is a half-Filipino, half-American mixed martial arts fighter living in Baguio City, Philippines. He was born and raised in Tokyo, and this was where he embraced the sport which now has become his life. He is still active in MMA competitions, so you gotta watch out for his fights!

ANN MATEO – MODEL / INTERNET ICON

Online singing sensation Ann Mateo has also caught the eye of Guitar because of her beautiful face and wonderful talent. She’s been featured recently on Vogue Italia and was the May 2014 cover of MUSE magazine. She’s currently one of the hosts of PTV4’s Upload TV every Tuesday 8-9pm. If you think she’s familiar, then you might have watched one of her videos on YouTube and Flippish.com featuring song covers and her talent with musical instruments.

Her video hits surge up within short periods of time. This resulted to her becoming an in-demand artist performing on the FaceTime: The SM Cyberzone Mall Tour and various big local events like HIN2 at the World Trade Center. With her exceptional beauty and hundreds of thousands of followers and fans, she is also a sought-after product endorser appearing on several print-ads of high end products.

GLOC-9 – RAPPER/SONGWRITER

Among the four of them, Gloc-9 is the most serious “poker-faced” ambassador, or at least that’s what I thought. It was only one time when I caught him smiling and putting on a happy face, so I was glad I was there and took the shot. 🙂 Probably he keeps a serious countenance to retain his outward appeal as a rapper slash hip-hop artist. I don’t hate him for that. This guy rocks!

Aristotle Pollisco, or better known by his stage name Gloc-9, writes songs for the country and sings for social justice. He was chosen for this endorsement because of his relation to music and patriotism. He is seen to represent Guitar as a genuine Filipino brand, simple yet with international appeal.

More pictures… 🙂

Wrap Up

Now celebrating its golden year, Guitar aims to create a distinct lifestyle with the help of their new star ambassadors. With their new campaign seen around the metro on billboards and advertising channels, Guitar Underwear definitely is a brand to provide Filipinos both comfort and style for the next 50 more years. Do check out its items in department stores nationwide! View more pictures taken in the event here.

Guitar – Household Brand for Basic Shirts to Comfort Underwear
WEBSITE: www.guitar1960.com.ph
E-MAIL: guitarcorp_1960@yahoo.com
FB: Guitar Underwear since 1960
INSTAGRAM: @guitarunderwear1960 #guitarunderwear
YOUTUBE: GuitarUnderwear1960

About 

Health and technology freak. Food and lifestyle blogger with a large appetite for food and travel.

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109 Responses

  1. Wanderer Juan

    I thought you were one of the models haha! I’m sure the endorsers were carefully chosen for this brand.

    Reply
    • Rochkirstin Santos

      Haha not this time for me. 😀 Yup, the Guitar marketing team did a survey on which type of character the public would want to see to endorse the items. The sporty type was one result so they searched for the right candidate. Truly, Mark is a fresh face that has a lot of appeal especially for girls, I would like to think.

      Reply
    • Mogz

      @Fernando Lachica… Naku, maglalaway ka sa underwear face-off nina Mark Striel at Carlos Agassi. Very intense ang tapatan nila in Guitar briefs! Eto mga pics:1
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      Reply
  2. Catherine S

    I have never heard of this brand before. Please let us know if they expand to the US.

    Reply
    • Rochkirstin Santos

      Their items are more affordable compared to other leading brands that have been out in the market for so long. This is just a living testament that there are still companies that do not sacrifice quality for the sake of its cost. 🙂

      Reply
    • Rochkirstin Santos

      Yeah, actually I never expected the brand ambassadors to be composed of these people because their backgrounds are too diverse and dissimilar. It’s like an indication that Guitar can cater to everyone be him/her a full-blooded Filipino, a mestiza or someone who grew up in another country but loves the Philippines and its products. 🙂

      Reply
  3. papaleng

    When it comes to brief, J….. is my brand. But trying Guitar biking shorts is a good one to try. Sana, free na ang T-shirt nila. Ang cute ng print.

    Reply
    • Rochkirstin Santos

      Haha. I don’t know any brand offering products for free. Maybe come promo season, you’ll get like buy one take one or something like that (with discounts). Do try Guitar underwear and innerwear. The t-shirt is made with soft and lightweight cotton blend fabric for a laid-back vibe. 😀

      Reply
  4. Lilibeth T.

    I thought I am the only one who’s never heard of this brand. lols. It’s a great move that they have chosen familiar faces to represent their products. 🙂

    Reply
    • Rochkirstin Santos

      They chose not so popular ones because Guitar neither wants the celebrity’s name to eat up the brand nor the other way around. They intend for their names and recognition to be rising just right next to each other. Nice strategy.

      Reply
  5. R U S S

    Aaaah. I was just watching Andrew Garfield’s Spiderman the other night and asked P about Carlos Agassi. It seemed like he’s been quiet for a while and endorsing Guitar is definitely a good comeback exposure for him.

    Reply
    • Rochkirstin Santos

      Yup. I’ve heard that he’s not anymore with ABS-CBN but still he is maintaining his fit body and continuing his working relationship with Guitar. Imagine, for 8 long years, he has been an endorser for this Filipino brand! That just shows how he trusts it and even considers it as a family already. 😀

      Reply
    • Rochkirstin Santos

      Yes, they do. 🙂 If you want to stay at the comforts of your home, you may check them out here (Zalora). But if you really want it then I suggest going to SM for you to see which size would fit you best.

      Reply
  6. Pal Raine

    Honestly, up to now I buy GUITAR brand for my two teens inner shirts for their school uniform. I love GUITAR since then, and now that they have an underwear line, I am pretty sure it will CLICK here in the Philippines. Because I believe Philippines love GUITAR brands.

    Reply
    • Rochkirstin Santos

      Wow, thanks for the comment, Pal Raine. 🙂 I’m also excited for the launch of their socks because I want to get my feet comfortable with cotton socks. And I think I’ll trust Guitar brand for that.

      Reply
    • Rochkirstin Santos

      Yes! See all SM department stores nationwide for Guitar products. I’ve learned that they also extend availability of items to other SM outside the country, so you can also find them in SM China and SM Guam.

      Reply
    • Rochkirstin Santos

      Thanks for dropping a comment anyway, Kristin! 🙂 If anything, I think the Guitar shirts will be good for you. They are stylish and relaxed essentials with the monochromatic look that will lay the perfect foundation for weekend outfits.

      Reply
  7. Teresa McCluskey

    Looking good! I like their shirts. Not to much going on and just enough color!

    Reply
  8. Amanda Love

    I have actually never heard of this brand before. I’m now going to look them up. Thanks for sharing.

    Reply
    • Rochkirstin Santos

      Yup, I commend them for charging reasonable prices. Their clothing collections are designed from high quality fabric that’s smooth in texture and are easy to maintain.

      Reply
  9. mindy

    Seems like you had a lot of fun at the event, i always enjoy events too but i must admit i have never been contacted by underwear brands yet *LOL*, especially in Indonesia-underwear brands never seems to feel the need to use famous faces to endorse them or hold an event!

    Reply
    • Rochkirstin Santos

      Haha this was just my first time to attend such event. Anyway, I enjoyed my time there meeting people and eating great food (yeah, I put emphasis on food also lah). 😛 Oh here in the Philippines, we’ve got plenty of known endorsers to model underwears!

      Reply
    • Rochkirstin Santos

      I’ve also recently just known about Guitar. If there’s one key takeaway, know that their products are skin-friendly, soothing in colors, wrinkle-free and easy on the pocket. 🙂

      Reply
    • Rochkirstin Santos

      Haha Gloc-9 as one of the endorsers is pretty cool. It might not have been something predictable but truly it’s got a positive appeal to fans! Thanks, Nikki. 🙂 I appreciate your comment.

      Reply
  10. Diana

    I’m not familiar with the brand, but it looks like a fun event and sounds like they chose the right combination of ambassadors for their target audience!

    Reply
    • Rochkirstin Santos

      That’s the job of these clothing ambassadors to make the brand more known. 🙂 Catch more updates soon by following Guitar’s social media profile accounts.

      Reply
    • Rochkirstin Santos

      Yeah, they’re open and didn’t hesitate to answer some of the controversial questions raised during the press conference. You might read about it once the news article gets released by our mainstream media online.

      Reply
    • Rochkirstin Santos

      They are touring malls now in other places in the Philippines to promote the brand and its line of products. The activities in line look quite tiring, but I’m sure they’ll eventually pay off. 🙂

      Reply
  11. Rachael

    I have never heard of this brand. Smart of them to choose celebs to help spread the word. Thanks for sharing.

    Reply
    • Rochkirstin Santos

      Getting celebrities as endorsers for brand building is not easy as well. The right mix and the right strategy in putting up good and consistent shows is critical. 🙂

      Reply
  12. Teresa Martinez

    The Guitar brand has certainly reinvented itself through its latest endorsers. It has been fairly quiet for a time in this aspect of the business.

    Reply
    • Rochkirstin Santos

      Agree. In Guitar’s case, it’s still not clear to me though how the celebrities endorsing for the brand could transfer their image somehow and communicate to the consumer what the brand actually stands for. The attributes of each representative must work for good promotion.

      Reply
    • Rochkirstin Santos

      The brand name came from Hong Kong and during the 60’s, there was a trend of naming apparel brands with musical instruments. In fact, Violin is still existing and selling products in the Philippines.

      Reply
  13. Vanessa Ally

    I like their T-shirts, they are so colorful and stylish. I think the clothing ambassadors are a group of aspiring young people who will make a difference in the world. What a great Guitar campaign! The brand rocks!

    Reply
  14. Rally L.C.

    I have never heard of this brand before, so it is always nice to discover new companies. Those ambassadors sure look cute, all of them. I’ve bet it was a great event and you had a great time.

    Reply
  15. Aldous

    I’m a big fan of Gloc 9 and I am glad he was chosen as one of the ambassadors here. His music rules.

    Reply
  16. Suzanne Rudge

    I am not familiar with this brand or the new ambassadors, but I am sure they will do a wonderful job representing the company. Nice cover of the event!

    Reply
  17. Tiffany Yong

    Guitar Underwear is an interesting name. It’s the name of the Tshirt brand but not real underwear right?

    I was half expecting the ambassadors to be strutting around in Underwear!

    Reply
    • Rochkirstin Santos

      It’s the name of their brand so everything in their product line including yes, underwear, is Guitar! 🙂 You should subscribe to their YouTube channel to watch the behind-the-scenes video.

      Reply

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